Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I wanted to share with you exactly what the Bitecast is all about.

While we all love great video interviews and podcasts, we’ve found that sometimes the content is just a bit too long. We all have busy work lives — that sometimes — we just want to get to the information and learn a bit in a shorter period of time.

This is where EveryoneSocial’s Bitecast was born. Every week, we plan on delivering an informative and educational piece of media in a short and bite-sized format. This will include both videos and podcasts, with the goal of keeping these under 10 minutes, generally.

 

A Brain and an Evangelista walk into a bar…

In the following Bitecast conversation, Cameron Brain (CEO & Co-Founder of EveryoneSocial) and Emily Evangelista (Global Director of Customer Engagement at Micro Focus) share their enthusiasm for hang gliding over the unsurveyed territory of employee advocacy.

Building bridges is the titular theme of this Bitecast as Emily Evangelista describes her unique role as that of a chief facilitator between otherwise delimited departments and disciplines. The social bridges Emily and her team builds are constructed from the experiences of customers and clients annealed by the analytical facts of user data.

   
   

Paraphrased below are the questions discussed in this week’s EveryoneSocial Bitecast:

CB: Where do you engage the customer throughout their journey — where does your role begin and where does it end? Do you own the whole journey, spanning various departments such as marketing and sales and beyond?

EE: Responds at 0:46 in the video

CB: From a professional development standpoint and a company-wide perspective, how has employee advocacy been important?

EE: Responds at 2:41 in the video

CB: Can you share the story of how you arrived where you wanted to with catching people during onboarding?

EE: Responds at 5:05 in the video

CB: What are your thoughts on sparking engagement during onboarding?

EE: Responds at 6:59 in the video

CB: How does employee advocacy pertain to engagement and retention, not to mention culture or even company spirit?

EE: Responds at 8:18 in the video