Marketing is constantly evolving and the way buyers consume also changes. Mostly due to new channels and platforms for people…

Paid advertising is everywhere, and today, with the internet and social platforms, you can’t escape sponsored content and display ads.…

What’s one competitive advantage of any high-growth company today that many still overlook? Answer: Enabling employees to become influencers. Or…

If you’re active on social media, you’ve inevitably come across more people talking about personal branding. This has taken off…

The power of a strong personal brand has been understood for years. Yet, with social media platforms and more people…

The holy grail of social media success is engagement. You know, when someone has liked a post, commented on it,…

Employee advocacy program. Employee influencer program. Employee activation program. Employee amplification program. Social selling program.  You may have heard some…

Isn’t it amazing how much LinkedIn has grown as a social platform for professionals? And how much interesting content and…