Author: Todd Kunsman

Social Media Lurkers: Who Are They & What’s Their Impact?

The holy grail of social media success is engagement. You know, when someone has liked a post, commented on it,…

Todd Kunsman - Director of Marketing
social media lurkers

Why Employee Advocacy Programs Fail [How to Avoid Common Pitfalls]

Employee advocacy program. Employee influencer program. Employee activation program. Employee amplification program. Social selling program.  You may have heard some…

Todd Kunsman - Director of Marketing
Avoid Employee Advocacy Program Fails.

6 LinkedIn Posting Tips You Must Master For Success

Isn’t it amazing how much LinkedIn has grown as a social platform for professionals? And how much interesting content and…

Todd Kunsman - Director of Marketing

7 Employer Branding Content Types For Employees To Share

Social media is a place where employer branding content thrives, and it’s the most effective way to share your company…

Todd Kunsman - Director of Marketing
Employer Branding Content Types.

What Is Dark Social And How Can You Measure It?

Whether you’re a marketer or social media expert — or even if you’re just a social media savvy executive —…

Todd Kunsman - Director of Marketing
social networking , dark social.

30+ Word-of-Mouth Marketing Statistics You Must Know

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t…

Todd Kunsman - Director of Marketing
Word of Mouth Stastics.

What Is Employee Branding And How Do You Build It?

Brand. You can’t avoid the term or its numerous variations that exist today.   Think about the different versions out there…

Todd Kunsman - Director of Marketing
The Power of Employee Branding.

15 Communication Barriers: How to Overcome Them This Year

Communication barriers have existed in business for decades and overcoming them should be a priority for any organization — especially…

Todd Kunsman - Director of Marketing
Communication barriers at work.