If you are reading this post, you most likely know the value of social media in this digital age. Or maybe you are looking for additional data for your company. Either way, you came to the right place for all your social media statistics needs.
I’m sure you are probably hyper-aware that social media networks have become a juggernaut for businesses. Whether that is growing the brand, connecting with buyers and customers, using social media for sales, recruiting top talent, etc.
Social media plays a major role in all areas of your organization.
Below, our goal is to share with you some interesting, exciting, and maybe even some surprising social media statistics. We’ll cover some general social media stats, data about specific social platforms, and statistics related to employees on social media.
Feel free to jump to your desired section:
- General Social Media Statistics
- LinkedIn Statistics
- Facebook Statistics
- Twitter Statistics
- Employees on Social Media
Additionally, there are hundreds, if not thousands of stats related to social media. Instead of jam-packing every single one in here, it was more efficient (and valuable) to share those that bring the most meaning to you and your company.
General Social Media Statistics
Before we get into more specific social networks, it helps to have some insight into general social media statistics for context. Nothing too in-depth here, but it helps paint a picture at the sheer impact of social media.
- Close to half the world’s population (3.03 billion people) are on some type of social media. (Statusbrew)
- 88% of 18- to 29-year-olds indicated that they use any form of social media, 78% among those ages 30 to 49, to 64% among those ages 50 to 64. (Pew Research Center)
- 91% of social media users access social channels through mobile. (Pew Research Center)
- Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. (Slideshare)
- On average, people have 5.54 social media accounts. (GlobalWebIndex)
- The average daily time spent on social media is 116 minutes a day. (Entrepreneur)
- According to CMO survey, social media advertising budgets are predicted to almost double by 2023. (CMO Survey)
- 96% of the people that discuss brands online do not follow those brands’ owned profiles. (Brandwatch)
- 67% of consumers surveyed say they are likely to purchase an item or service they see on their social feeds. (B2C)
- 50% of US consumers say user-generated content—images and video from satisfied buyers—makes them more likely to buy a product from a brand’s social media channels. (Curalate)
Note: While there quite a few social media networks that might be worth mentioning, we are focusing on the big three that apply to mostly B2B but also appeal to B2C. Let’s dive into these in the next few sections.
LinkedIn has become a giant for B2B companies in order to connect with buyers and customers. Plus, it’s where audiences are looking for industry news, company info, and researching for solutions related to their professions.
Below are a few interesting LinkedIn statistics.
- LinkedIn has more than 610 million users in more than 200 countries and territories worldwide. (LinkedIn)
- 45% of LinkedIn users are in upper management managers, VPs, Directors, C-level. (Forbes)
- 3 million American jobs are posted on LinkedIn every month. (LinkedIn)
- 2 million posts, articles, and videos are published on LinkedIn every day. (LinkedIn)
- 58% of B2B advertisers like the ROI on LinkedIn ads. (eMarketer)
- 94% of B2B marketers on social media use LinkedIn to publish content. (LinkedIn)
- LinkedIn is the most-used social media platform amongst Fortune 500 companies. (LinkedIn)
- LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs. (Sumo)
- 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. (Neil Patel)
Facebook is still one of the leaders of the three social media networks we mention in this post. Businesses are still highly active, even with algorithm changes that affected many publishers and brands content being seen.
Below are some Facebook social media statistics.
- Facebook still reigns as the most popular social media network with 79% of internet users in the US logging on the site. (Pew Research Center)
- 74% of American Facebook users visit daily, with just over half of those checking in multiple times per day. (Pew Research Center)
- Facebook accounts for 53.1% of social logins made by consumers to sign into the apps and websites of publishers and brands. (Statista)
- 43% of Americans get their news from Facebook. (Journalism)
- 78% of American consumers have discovered retail products to buy on Facebook. (Kleiner Perkins)
- 98% of the B2C businesses surveyed in Hootsuite’s 2018 Global Barometer Report use Facebook, while 89% of the B2B companies do. (Mixed audience businesses report 97% buy-in.) (Hootsuite)
- 68% of Americans use Facebook. (Pew Research Center)
- 30% of marketers think Facebook offers the highest digital ad ROI. (eMarketer)
- The average organic reach for a Facebook post is 6.4% of a Page’s likes. (WeAreSocial)
- When watching Facebook video ads, people between 18-24 spend 75% of the attention that people age 65+ do. (Facebook)
Whether you think Twitter is losing steam or not, there is no question about the importance it has played on the internet. It’s changed the digital game for how news is consumed and the accessibility to brands, celebrities, politicians, and beyond.
Below are a handful of interesting Twitter social media statistics.
- Roughly 46% of Twitter users are on the platform daily. (Pew Research Center)
- 326 million people use Twitter every month. (PR Newswire)
- 80% of Twitter’s users aren’t American. (PR Newswire)
- 85% of small and medium business users use Twitter to provide customer service. (Twitter)
- There are 500 million Tweets sent each day. That’s 6,000 Tweets every second. (Internet Live Stats)
- 92% of companies Tweet more than once a day, 42% Tweet 1-5 times a day, and 19% Tweet 6-10 times a day. (Adweek)
- 54% of users surveyed by Twitter reported that they had taken action after seeing a brand mentioned in Tweets (including visiting their website, searching for the brand, or retweeting content). (Twitter)
- 71% of Twitter users are reading the news there. (Journalism)
- 75% of B2B businesses market on Twitter. (Statista)
- 40% of users say they’ve made a purchase because of an influencer’s tweet. (Twitter)
Employees on Social Media Statistics
A concept that has been growing steadily among companies is encouraging and provide tools for employees of all backgrounds to get more involved in social media marketing.
Dubbed employee advocacy, there are TONS of benefits of this to large and enterprise businesses. Yet, companies in the mid-level size are also seeing great results.
If this idea is brand new to you, then you might be thinking this sounds like a disaster waiting to happen. Getting employees outside of marketing active on social media? No way!
However, that mindset is outdated, especially where social media is these days and where it is headed.
Related: How to Get Over Your Fear About Employee Participation On Social Media
To help you further understand the importance and potential value, below are some social media statistics as it relates to employees advocating on social media.
- 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. (Adweek)
- 98% of employees use at least one social media site for personal use, of which 50% (and growing) are already posting about their company. (Weber Shandwick)
- Content shared by employees receives 8x more engagement than content shared by brand channels. (Social Media Today)
- When a lead is generated through social selling or employee advocacy that lead is 7X more likely to close compared to other lead gen tactics. (Vengreso)
- Employees of socially engaged companies are more likely to stay at their company, feel optimistic about their company’s future and believe their company is more competitive. (Prophet)
- When companies use social media internally, messages become content; a searchable record of knowledge can reduce, by as much as 35%, the time employees spend searching for company information. (McKinsey)
- 79% of firms surveyed reported more online visibility after the implementation of a formal employee advocacy program. 65% reported increased brand recognition. (Hinge Marketing)
- An employee advocacy program can drive 16% better win rates, 2x pipeline, and deliver 48% larger deals. (EveryoneSocial)
- Socially engaged employees are more optimistic, inspired, connected, and tenured. (Altimeter Group)
- Use of social software by employees can improve productivity by 20-25%. (McKinsey)
There you have it! Over fifty social media statistics to help you understand and even leverage the power of social networks.
Much of this data should be interesting and useful to you and your company. These stats can help you evaluate your social strategies or help your organization to consider investing more time and budget towards social media.
Whatever brought you here, hopefully, these stats help you see how important these platforms are to your business.